Quanda We created the Quanda marketing tool for e-mailing and research
We have developed a SaaS solution that helps with smart e-mail delivery and marketing research. It is called Quanda and is the only such tool on the Czech market. It offers everything that marketers need in one place, and can send thousands of e-mails per minute.
Smart email marketing that moves forward companies as well as freelancers
In 2011, the marketing company Quanda addressed us with a desire to create customised software
that would function as an e-mailing tool with online surveys in one.
Quanda had years of experience in the marketing environment. They were familiar with large
tools like MailChimp, SurveyMonkey, Google Analytics or Salesforce from their practice,
but these didn't suit them because they had to use several of them at one time. They lacked one tool,
which would cover all functions;
save them work and time; and
take advantage of this interconnection.
And that's why they approached us. They planned to use the tool themselves, but also
wanted to offer it to other marketers, analysts and researchers as SaaS.
We immediately saw Quanda's intention as a product with great potential on the Czech
market.
Improve deliverability!
If you don't want most of your marketing emails to end up in the SPAM folder or in
promotions/bulk mail, you need to increase the credibility of your emails. Setting SPF
and DKIM in your sending domain is a must; this will increase the credibility of the
e-mails you send. Other factors affecting delivery are, for example: the reputation of
the sending domain, the sending server´s score of the IP address, and last but not
least the quality of the content and links in the body of the e-mail itself.
About Quanda
Czech company Quanda focuses on marketing consultation and has been gathering
experience since the 1990s. Its services include marketing analysis, but it also creates
company magazines. It runs the Quanda SaaS application, which offers similar functions as
the well-known services MailChimp, SurveyMonkey, etc. and unifies them into one tool for
marketers.
10
years of experience
17
languages
19
countries
Integrating functions into one tool will open up new possibilities for marketers
Quanda planned to be the first application on the Czech market that would integrate the most
common functions of e-mail marketing.
The system should offer three main functions in one place:
These basic features were later joined by others, such as improved contact and business
database management and automated emails. In addition, before the GDPR
came into force, Quanda was gradually expanded to include functions related to this
legislation.
„It was boring, constantly copying contacts from one
application to another and updating them. That's why we started thinking about our own
solution.“
Jan Spáčil, CEO Quanda
Quanda enables A/B testing and smart sending within email series and logic campaigns for maximum content optimization.
The analysis reveals important connections hidden at first sight
We agreed with the client on the goals: the tool must make life easier for
people in the marketing department, be really easy to use and switch easily
between multiple languages. At the same time, it would have a free trial and various
tariff variants.
For the initial analysis, we conducted workshops with the client and
conducted a search for solutions available on the market. We found an
interesting thing: large marketing research tools have gaps in the result analyses,
especially in answering interconnected questions.
We decided to build a modular integrated platform.
The heart of the system will be contact management: importing contacts (from
applications such as Outlook, Gmail, Helios, Pohoda using CSV or XLSX files) and
labelling.
from the contacts database, data for 3 basic pillars of the system will
be drawn: newsletters, transaction e-mails and surveys.
This is what the initial version of the app looked like after a hard launch. After six years, the email editor has been redesigned and improved.
The user can intuitively customize the contact collection form exactly as they need it.
Timeline of cooperation
We have been cooperating on the tool for more than ten years and are moving it according to
the new needs of the client.
2011
September
Quanda approached us with their first request
2011
November
completion of technical analysis
2011
December
launch of the first version's development
2012
May
running the application in a production environment
2018
August
redesign and new e-mail editor
2021
To now
project development and maintenance
Workflow on the Quanda marketing tool.
Python, Django framework and other technologies
We reached out for proven technologies that power applications like YouTube or Seznam:
The tool is written in the Python programming language;
using the proven Django web framework;
we used PostgreSQL for databases;
the Celery tool was used for queue management; and
for easy integration via API.
You can find out more about the tools and technologies we use at COex on the web technologies page.
What can a marketing tool do?
Quanda provides detailed information or analysis, making it an effective tool for marketers. They can learn about the success of individual email campaigns and see clear survey results. This makes it easier for them to plan further activities and optimise them.
web-based questionnaires with 16 types of questions for comprehensive marketing surveys;
active web forms for collecting contacts and other information;
automation of individual functions (e-mail campaigns, surveys, and contact import);
convenient distribution of newsletters to various target groups: sophisticated import of
contacts from various sources, labelling and sorting including automation and
personalization (addresses, name days, gender, etc.);
e-mails do not fall into spam: the system meets demanding requirements
for quality and trustworthiness of the sender by setting SPF, DKIM or CNAME for the customer's/sender's domain;
it works in 16 languages.
Quanda handles thousands of emails per minute single-handedly
Together with Quanda, we created a well-structured and fast-working tool that makes it easier
for marketers to automate and integrate e-mail campaigns, online surveys, and web-based
contact collection forms.
Quanda users are more than satisfied with:
automatic reminders when the e-mail is not opened;
imports with smart automation to complete missing data;,
automatically generated addresses by first name or surname;
easy integration with a CRM system such as RAYNET;
e-mail series for maintaining communication with customers;
A/B testing for maximum campaign optimization;
number of possible types of questions in the surveys;
domain settings system (DKIM, SPF, CNAME) reducing the risk of falling into spam.
130 000 000+sent e-mails
217 000+completed surveys
150 000+newly acquired contacts
„In 2010, I decided to start developing my own marketing
application with a fellow programmer. At first, everything went well, but when I found out
over time how big a project I was embarking on and what my friend's real capacities were,
I quickly started looking for someone to help me with development.
At that time, someone recommended me COex. I immediately contacted them and after a few meetings
we started working together. In less than a year after the first meeting, the project was born.
It was functioning and ready for the first customers. During the preparation and during the
development itself, I appreciated their professional approach, meeting of deadlines, consulting,
their extensive experience as well as personable communication and fair approach. I felt that
it was not just a supplier-customer relationship, but that I had found a partner who also cared
about the outcome and was willing to look for ways to reach it as efficiently as possible.
COex has always been able to not only implement my ideas, but also move them forward.“
Jan Spáčil, CEO Quanda
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